Short Course
Rheology of Waterborne Coatings
This presentation on rheology reviews the basic principles of rheology including its definition and its influencers - chemical structure, morphology, and environmental conditions. The impact by various deformation forces including compression, tension, torque, and, particularly, shear will be examined to demonstrate the resulting flow profiles of viscosity as a function of shear and time. A review of the chemistry of current rheological agents will help clarify their efficacy in various formulation and system types including waterborne, solventborne, aliphatic, aromatic, and polar.

Biography
Sam Morell is a Chemical Engineering graduate of New York University and founder of samMorell.com; a specialty chemicals consulting firm.   His work experience includes both technical and marketing positions at Rohm and Haas, BASF and Air Products and Chemicals. 
 
Mr. Morell has authored numerous technical articles on additives, pigments, and resins in a wide array of publications including PCI Magazine, Coatings World, The American Ink Maker, and Adhesives Age.  He has also presented technical papers, short courses and workshops at various regional, national and international symposiums including The American Coatings Show, The Waterborne Symposium, The European Coatings Show and Coatings Trends and Technologies.